Visual identity, packaging and web design for @432cl, a laboratory and botanical perfumery that offers olfactory experiences and aromas typical of the South American geographical area, including the Guaitecas Cypress, Cinnamon, Tepa, and Pica Lemon, among others.
Her first collection of 7 perfumes is in the process of being created, with “Melinka”, “Arrayán Rojo” and “Canelo Negro” available at the Web page.
During the design process, a new brand identity was developed that would reflect 432's mysticism and connection to wild nature, while also revealing the great luxury of wearing it like a perfume and the responsibility that comes with it.
Photographs: Fran Finat
