Visual identity, packaging, and web design for @432cl, a niche botanical laboratory and perfumery that offers olfactory experiences and scents native to Chile and South America. Five items from the first collection, «Los 7 mestizos» are now available on the website.
This rebranding aims to reflect the mysticism and connection to the wild that 432 embodies, while also revealing the great luxury of wearing it as a perfume, and the responsibility that comes with it. Drawing inspiration from the origin of the name (432 Hz), the isotype was created to represent molecules, the droplets of a mixture, a tree, or perhaps a constellation of stars. Each cap is handcrafted from fallen branches of cypress, pellín, cinnamon, and raulí wood.
Part of 432’s vision is to protect territories and their species by creating audiovisual projects that highlight their value, as well as limited-edition collections, due to the very nature of the raw materials: slow design and production processes. «La madre de la culebra» a central figure in this story, reminds us that every perfume is an act of respectful transformation, a bridge between what the forest gives us and what we return in beauty.
