Visual identity, packaging and creative direction for the bakery Catalina Hargous. A unique bakery run by three sisters passionate about baking, with Catalina—a professional chef and graduate of the Cordon Bleu in London—leading the kitchen team. They excel at combining high-quality ingredients with a distinct and exclusive experience, ensuring that each product has a distinct signature and the best of each culinary culture.
The brand image had to reflect elegance and professionalism, without losing the jovial essence to achieve a fresher aesthetic. The isotype was born from the merengue, the star product that differentiates them, and the gesture of beating, resulting in an intervened letter “o”, which is also a silent letter in “Hargous”.
Photo credits: Fran Finat — One Rabbit — Rosario de la Lastra
Art direction & food styling: Francisca Villela
