Visual identity, packaging, and web design for @432cl, a botanical perfumery and laboratory offering olfactory experiences and aromas unique to South America, including Guaitecas Cypress, Cinnamon, Tepa, and Pica Lemon, among others. The first collection of seven fragrances is currently in development, including "Melinka," "Arrayán Rojo," and "Canelo Negro" already available for purchase on the website.
During the brand research process, design guidelines were established for a rebranding that would reflect the mysticism and connection with wild nature that 432 embodies, while also revealing the great luxury of wearing it as a perfume and the responsibility that this involves.
Part of the brand's vision is to protect territories and their species, creating visualizations and audiovisual projects that highlight their value. Also, its creations are limited due to the nature of the raw materials and the slow design and production processes.
