Visual identity, packaging and creative direction for the bakery Catalina Hargous. A unique bakery run by three sisters passionate about baking, with Catalina, a professional chef and graduate of the Cordon Bleu in London, leading the kitchen team. They excel at combining high-quality ingredients with a distinct and exclusive experience, ensuring that each product has a distinct signature combining the best of each culinary culture.
The brand image had to reflect elegance and professionalism without losing its playful essence, in order to achieve the fresh aesthetic that defines them. The isotype is inspired by merengue, the star product, combined with the gesture of whisking, resulting in a stylized letter “o” that also serves as a silent letter.
