{"id":1790,"date":"2023-01-03T12:12:15","date_gmt":"2023-01-03T15:12:15","guid":{"rendered":"https:\/\/www.margaritaechenique.com\/colectivo-56-2\/"},"modified":"2026-06-01T09:04:26","modified_gmt":"2026-06-01T13:04:26","slug":"catalina-hargous","status":"publish","type":"post","link":"https:\/\/www.margaritaechenique.com\/en\/catalina-hargous\/","title":{"rendered":"Catalina Hargous"},"content":{"rendered":"

Visual identity, packaging and creative direction for the bakery Catalina Hargous<\/a>. A unique bakery run by three sisters passionate about baking, with Catalina, a professional chef and graduate of the Cordon Bleu in London, leading the kitchen team. They excel at combining high-quality ingredients with a distinct and exclusive experience, ensuring that each product has a distinct signature combining the best of each culinary culture.<\/span><\/p>\n

The brand image had to reflect elegance and professionalism without losing its playful essence, in order to achieve the fresh aesthetic that defines them. The isotype is inspired by merengue, the star product, combined with the gesture of whisking, resulting in a stylized letter \u201co\u201d that also serves as a silent letter.<\/span><\/p>\n

Year: 2023
Art direction & food styling: Francisca Villela<\/a>
Photographs: Fran Finat<\/a> \u2014 One Rabbit<\/a> \u2014 Rosario de la Lastra<\/span>
View project in Behance<\/a><\/span><\/h6>\n

<\/p>\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Identidad visual, packaging y direcci\u00f3n creativa\u00a0para la pasteler\u00eda Catalina Hargous. Una pasteler\u00eda \u00fanica impulsada por tres hermanas apasionadas por la reposter\u00eda, donde Catalina, Chef Profesional graduada del Cordon Bleu de Londres, lidera el equipo de cocina. Se destacan por combinar ingredientes de alta calidad con una experiencia distinta y exclusiva, logrando as\u00ed que cada producto […]<\/p>\n","protected":false},"author":1,"featured_media":1780,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[9],"class_list":["post-1790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","tag-branding"],"yoast_head":"\nCatalina Hargous | Margarita Echenique<\/title>\n<meta name=\"description\" content=\"Identidad visual, packaging y direcci\u00f3n creativa\u00a0para la pasteler\u00eda Catalina Hargous.\u00a0Una pasteler\u00eda \u00fanica impulsada por tres hermanas apasionadas por la reposter\u00eda, siendo, Catalina, Chef Profesional graduada del Cordon 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