{"id":1790,"date":"2023-01-02T10:01:15","date_gmt":"2023-01-02T13:01:15","guid":{"rendered":"https:\/\/www.margaritaechenique.com\/colectivo-56-2\/"},"modified":"2025-10-03T17:06:52","modified_gmt":"2025-10-03T20:06:52","slug":"catalina-hargous","status":"publish","type":"post","link":"https:\/\/www.margaritaechenique.com\/en\/catalina-hargous\/","title":{"rendered":"Catalina Hargous"},"content":{"rendered":"

Visual identity, packaging and creative direction for the bakery Catalina Hargous<\/a>. A unique bakery run by three sisters passionate about baking, with Catalina\u2014a professional chef and graduate of the Cordon Bleu in London\u2014leading the kitchen team. They excel at combining high-quality ingredients with a distinct and exclusive experience, ensuring that each product has a distinct signature and the best of each culinary culture.<\/span><\/p>\n

The brand image had to reflect elegance and professionalism, without losing the jovial essence to achieve a fresher aesthetic. The isotype was born from the merengue, the star product that differentiates them, and the gesture of beating, resulting in an intervened letter \u201co\u201d, which is also a silent letter in \u201cHargous\u201d.<\/span><\/p>\n

Year: 2023
Art direction & food styling: Francisca Villela<\/a>
Photographs: Fran Finat<\/a> \u2014 One Rabbit<\/a> \u2014 Rosario de la Lastra<\/span>
View project in Behance<\/a><\/span><\/h6>\n

<\/p>\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Identidad visual, packaging y direcci\u00f3n creativa\u00a0para la pasteler\u00eda Catalina Hargous. Una pasteler\u00eda \u00fanica impulsada por tres hermanas apasionadas por la reposter\u00eda, siendo Catalina \u2013Chef Profesional graduada del Cordon Bleu de Londres\u2013 quien lidera el equipo de cocina. Se destacan por combinar ingredientes de alta calidad con una experiencia distinta y exclusiva, logrando as\u00ed que cada […]<\/p>\n","protected":false},"author":1,"featured_media":1780,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[9],"class_list":["post-1790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","tag-branding"],"yoast_head":"\nCatalina Hargous | Margarita Echenique<\/title>\n<meta name=\"description\" content=\"Identidad visual, packaging y direcci\u00f3n creativa\u00a0para la pasteler\u00eda Catalina Hargous.\u00a0Una pasteler\u00eda \u00fanica impulsada por tres hermanas apasionadas por la reposter\u00eda, siendo, Catalina, Chef Profesional graduada del Cordon Bleu de 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