{"id":1931,"date":"2024-08-16T18:25:28","date_gmt":"2024-08-16T22:25:28","guid":{"rendered":"https:\/\/www.margaritaechenique.com\/?p=1931"},"modified":"2026-01-15T15:20:32","modified_gmt":"2026-01-15T18:20:32","slug":"432-2","status":"publish","type":"post","link":"https:\/\/www.margaritaechenique.com\/en\/432-2\/","title":{"rendered":"432"},"content":{"rendered":"

Visual identity, packaging, and web design for @432cl<\/a>, a botanical perfumery and laboratory offering olfactory experiences and aromas unique to South America, including Guaitecas Cypress, Cinnamon, Tepa, and Pica Lemon, among others. The first collection of seven fragrances is currently in development, including \"Melinka,\" \"Array\u00e1n Rojo,\" \"Canelo Negro\" and \"Viento Puelche\" already available for purchase on the website<\/a>.<\/p>\n\n\n\n

During the brand research process, design guidelines were established for a rebranding that would reflect the mysticism and connection with wild nature that 432 embodies, while also revealing the great luxury of wearing it as a perfume and the responsibility that comes with it.<\/p>\n\n\n\n

Part of the brand's vision is to protect territories and their species, creating visualizations and audiovisual projects that highlight their value. Also, its creations are limited due to the nature of the raw materials and the slow design and production processes.<\/p>\n\n\n\n

Year: 2024-2025
Photographs: Fran Finat<\/a>
See project in Behance<\/a><\/h6>\n\n\n
\u00a0<\/h6>\n

<\/p>\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Identidad visual, packaging y web para @432cl, un laboratorio y perfumer\u00eda bot\u00e1nica de nicho que ofrece experiencias olfativas y aromas propios de la zona geogr\u00e1fica de Chile y Am\u00e9rica del Sur, entre ellos el Cipr\u00e9s de las Guaitecas, Canelo, Array\u00e1n, Tepa, Peumo, Lim\u00f3n de pica, y m\u00e1s. Su primera colecci\u00f3n de 7 perfumes est\u00e1 en […]<\/p>\n","protected":false},"author":1,"featured_media":1932,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[9,17],"class_list":["post-1931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","tag-branding","tag-digital"],"yoast_head":"\n432 | Margarita Echenique<\/title>\n<meta name=\"description\" content=\"Identidad visual, packaging y web para 432, un laboratorio y perfumer\u00eda bot\u00e1nica de nicho que ofrece experiencias olfativas y aromas de Chile y Am\u00e9rica del Sur.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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